Branding & Website Design
Client: Achieve Beyond
Brand Identity
I led a comprehensive brand refresh to clarify and elevate Achieve Beyond’s visual identity across audiences and channels. The updated system balanced warmth, imagination, and approachability with a modern, professional foundation, reflecting both the organization’s mission-driven work and its scale as a growing service provider.
The identity was built around the concept of imaginative play, aligning closely with Achieve Beyond’s role in helping children reach their full potential through interactive therapies. The system was implemented across B2B and B2C marketing, digital platforms, and internal communications, establishing a cohesive, scalable brand foundation.
Website Experience
I directed a full website redesign to support Achieve Beyond’s primary business goals: client acquisition and talent recruitment. The experience was designed to serve multiple audiences including families, therapists, and prospective employees while maintaining a consistent, human-centered brand narrative.
The redesigned site emphasized clarity, accessibility, and emotional connection, using visual storytelling, motion, and content hierarchy to guide users through key decision points.
Key focus areas included:
Brand-led storytelling through cohesive visual language, color, and motion
Integrated video content to communicate mission, culture, and services
SEO-informed content architecture to support organic growth and authority
A dedicated careers hub highlighting culture, training, and benefits
A scalable education platform supporting CEU-certified learning for 5,000+ therapists and 500+ administrators
The final experience balanced brand expression with performance-driven design, ensuring usability, accessibility, and clear calls to action across devices.
Impact
The redesigned brand and website contributed to a 30% increase in organic traffic and a 48% increase in conversions, strengthening Achieve Beyond’s position as a leader in pediatric therapy services and supporting sustained growth across marketing and recruiting efforts.
