Unicorns Campaign
Client: Achieve Beyond
I led the creative direction for the Unicorns Social Skills Group campaign, a multi-channel initiative designed to engage children ages 7–9 while reassuring parents through clarity, warmth, and credibility. The campaign translated a developmental program into an accessible, imaginative visual system that balanced playfulness with trust.
The creative approach centered on a bold, sticker-inspired unicorn motif supported by energetic graphic elements and a cohesive color system. These components worked together to create a recognizable, scalable identity that could flex across digital and print touchpoints while remaining immediately legible and emotionally engaging.
Campaign System
The visual language emphasized movement, optimism, and approachability through layered graphic elements and consistent color usage. This system ensured continuity across all materials while allowing each channel to serve its specific role within the funnel.
Paid Social Media
I directed a series of paid social assets designed to capture attention quickly and communicate the program’s social and emotional benefits. Recurring visual motifs reinforced recognition, while imagery and messaging emphasized connection, collaboration, and shared play.Email Marketing
The email experience balanced warmth and clarity, using strong visual hierarchy and concise messaging to guide parents toward enrollment. Design and copy worked in tandem to establish trust and highlight the program’s value, supported by a clear call to action.Print Collateral
A printed flyer anchored the campaign, establishing the core visual language and serving as a bridge between in-person and digital outreach. The design paired expressive graphics with structured layout and hierarchy to maintain both approachability and professionalism.
Outcome
The Unicorns campaign successfully positioned social skill development as an engaging, positive experience, creating a cohesive narrative across channels that supported awareness, enrollment, and brand consistency.
