Client: Isram Israel

I led the design of a digital brochure for Isram Israel’s Historic Journey travel package, focused on showcasing the depth, diversity, and cultural richness of the destinations included in the experience. The brochure was designed to support storytelling across a complex itinerary, balancing inspiration with clarity and ease of navigation.

To address distinct audience segments, I developed two complementary visual directions. One approach used a high-contrast, modern palette to appeal to a younger, design-forward audience, while the second drew from warmer tones and textured influences inspired by the region’s landscapes and local craftsmanship. Both styles maintained a cohesive structure and hierarchy, allowing the content to remain consistent while flexing visually to meet different traveler expectations.