Branding & Website Design
Client: Medina Christmas Tree Farm
Brand Identity
I developed the visual identity for Medina Christmas Tree Farm to capture the warmth, tradition, and sense of ritual that define the holiday experience. The brand draws from classic seasonal cues, incorporating pine branches and pinecones into a timeless mark designed to feel familiar, welcoming, and enduring.
A restrained, traditional color palette reinforces the seasonal character while ensuring the identity remains versatile across print and digital applications. The logo system was designed to scale and adapt, including strong legibility in monochrome formats to support consistent use across touchpoints.
Website Experience
Website Experience
I led the design of the Medina Christmas Tree Farm website to translate the in-person farm experience into a clear, inviting digital presence. Rather than focusing solely on products, the site emphasizes tradition, memory-making, and the emotional value of choosing a tree as part of a family ritual.
The responsive experience balances warmth and usability, using a clean layout, seasonal visual cues, and intuitive navigation to guide visitors through key information. Clear calls to action support planning and visitation, while imagery and content reinforce the distinction between a local, experience-driven farm and a transactional retail alternative.
