Teens & Tweens Campaign
Client: Achieve Beyond
I led the creative direction for the Teens & Tweens Social Skills Group campaign, designed to engage parents of children ages 10–14 seeking a supportive, peer-based environment for social development. The campaign positioned skill-building as confidence-building, connection-driven, and age-appropriate, reflecting the needs and sensitivities of pre-teens and early adolescents.
The creative system emphasized authenticity and energy, using imagery grounded in real social interaction paired with bold typography and layered graphic elements. The result was a visual language that felt dynamic and relatable while maintaining clarity, trust, and consistency across channels.
Campaign System
The campaign was developed as a cohesive, multi-channel system designed to scale across digital and print touchpoints while maintaining a clear, recognizable identity.
Paid Social Media
I directed paid social assets focused on communicating the program’s value through themes of friendship, self-expression, and shared experience. Consistent visual cues and messaging ensured clarity and continuity across platforms.Email Marketing
The email experience reinforced the campaign’s tone through energetic design, clear hierarchy, and concise messaging. A direct call to action supported enrollment while maintaining an approachable, parent-facing voice.Print Collateral
A printed flyer anchored the campaign, translating the digital visual language into a physical format. Bold color, dynamic composition, and clear messaging reinforced the program’s goals while preserving warmth and inclusivity.
Outcome
Through a unified visual and messaging strategy, the Teens & Tweens campaign framed social skill development as a positive, engaging experience, supporting awareness, trust, and enrollment across channels.