Motion Graphics
Personal Experiment
Client: Zendesk
I created this motion study as an exploration of how simple geometric forms can be used to convey identity, rhythm, and narrative through animation. Starting from a minimal mark composed of triangles and circles, the piece examines how movement, timing, and spatial relationships can transform static brand elements into a dynamic visual language.
The experiment focused on clarity, pacing, and cohesion, using motion to reinforce structure while introducing personality and visual interest. The result is a concise, concept-driven animation that demonstrates how motion can elevate brand recognition and storytelling without relying on complexity.
Animated Logo
Client: ddc Group
I designed this animation to evolve ddc’s logo from a static mark into a flexible motion asset that can live across digital, presentation, and video touchpoints. The build is intentionally restrained - each segment resolves with controlled timing and smooth transitions to reinforce precision, confidence, and modern luxury.
From a creative direction standpoint, my focus was on creating a repeatable motion language that strengthens recognition while adding energy without distracting from the brand. The result is a simple, scalable animation system that extends the identity and supports consistent storytelling across platforms.
Animated Logo
Client: Achieve Beyond
In this animated logo, I translated Achieve Beyond’s mission into a clear, story-driven motion system. I designed the globe rotation and star path to communicate reach and momentum, then introduced the therapist and child figures as the emotional anchor of the mark - a simple, universal representation of support, progress, and partnership.
My focus was on restraint and clarity: intentional timing, smooth transitions, and a cohesive rhythm that feels warm, modern, and trustworthy. The result is a flexible brand asset that extends the identity beyond a static logo and creates a consistent, engaging moment across digital touchpoints.
Animated Logo
Client: Medina Christmas Tree Farms
I designed an animated logo for Medina Christmas Tree Farms as a visual expression of the warmth, joy, and seasonal spirit associated with the holiday experience. The animation brings the logo to life through subtle movement and pacing, creating a welcoming and memorable brand moment that reinforces the farm’s character and values.